Part Two: Price vs. Value
In Part One of “What is Price,” we were reminded that WE are the demand. It is the buyers who determine value and buy at our price (most of the time). I realize in the real world it is more balanced and takes a willing seller in order for our “price” to be acceptable. I am not talking about going around slinging low-ball offers just because we determine what a toenail is really worth, but it is not the opposite either- a seller demanding his price just because he has a rare toenail “for sale.”
In Part Two I want us to examine how price and value compare, if they do. So, let’s start with What is Value, What is Price and aren’t they the same thing?
In layman’s terms, Value is what something is worth as supported by “the market.” Price, on the other-hand, is what is expected, required or given. It may be more or less than its value. Furthermore, price often follows value, not the other way around.
Say, you NEED a Case Brothers stag (5250) to complete your Case Brother toenail collection. You locate one from a dealer who 1) Recognizes you NEED it, or 2) isn’t motivated to sell it below a number at which he is willing to keep it. You are a highly motivated buyer and he isn’t. So provided you can come to terms is the price you paid representative of the value of a Case Brothers Stag? Probably not. Its value put you in the ballpark, but it is likely this seller is wanting a premium and you are willing to pay it. In a more typical situation, the buyer wouldn’t be willing to pay the sellers above market value, thus the sale wouldn’t have been consummated.
More-often than not, what we run up against is a seller (usually a dealer, but not always) who wants to command a premium price and this often results in the knife staying for sale for a while. In fact it will either stay for sale until one of two things occur- the seller eventually gets right or a buyer finally gives in and pays the price. Sometimes enough time has transpired for the value to have caught up with the price. I saw this in real estate many times prior to 2006.
I personally know of a seller who had some fine toenails for sale. He admittedly didn’t care if they sold or not (which strikes me odd). His prices we above market value resulting in him carrying the toenails around from show to show for a least a couple of years. Finally the values came up close enough to his price that he started selling them. So, was his price the real value? Obviously not, otherwise, they would have been snatched up the first time they were displayed.
Fellow collectors, don’t fall victim to the notion that “there are so few collectors that it takes months or years for a rare toenail to sell.” That is wrong. We are lead to believe this oftentimes by dealers who attempt to justify their price. Take for example, Jumbo Swellcenters, one of the more expensive toenails among collectors, I know of at least 4 sales just this past month. So the one that remains for sale for a long time, either doesn’t have strong demand because of something about the knife, or is overpriced. It is not that there aren’t many collectors who can afford them. Joe Seale told me years ago, he typically doesn’t keep a Jumbo for more than 30 days.
There is no doubt toenails are not a life staple. We don’t live or die as a result of not getting a particular toenail. But because of this, defining our “need” for toenails is much more difficult and can lead us to paying a price that isn’t supported by the market (and many times this is OK with us).
Price is more subjective, whereas value is more objective. Price, at the end of the day, is the amount an individual collector, or dealer, is willing to pay or sell for. Value is much more broad and is a price that is supported by the market.
Collecting is emotional- not rational and can cause collectors to pay a price that is a perceived value, but may not be market value.
This concludes the two-part series on “What is Price?” I recognize no earth shattering revelations were announced, but it is important to understand the difference between price and value, how price is determined and whether or not that price represents the market as we continue on our toenail quest. Reminding myself of these truths helps me to calibrate when I lose focus and perspective, which happens almost every time I run across a new toenail to buy.
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