Case Collector Appreciation Weekend
For the last two days I have been a part of the W R Case Collector Appreciation Weekend in Bradford, Pennsylvania, both as a member of the Case Auction Team and as a collector. I have to say I don’t believe I have ever witnessed the sincere gratitude a company has for its consumers like the Case firm has for its collectors and customers. You see and hear the “lip search” many companies attempt to pay to its customers, but usually it is more of a PR effort and staged than heart felt. Any one there over the last two days will attest, Case sincerely appreciates the folks who support and purchase from this company- from its owner and senior management all the way through its associates working in the factory.
This firm recognizes its responsibility to its customers. Let me give you a small example. I am amazed at the admiration its customers have for the company and its executive team. I have never seen individuals line up to get autographs from corporate executives before. Most consumers are of the what’s-in-it-for-me mentality- “Give me your product or service how I want it when I want it, and if I don’t like something I’ll let you know.”
One of the most intriguing phenomenon is Case’s customers are more fans than consumers, and the Case firm clearly recognizes and accepts the responsibility that comes with this culture. And I must say, the senior management team spend hours meeting and signing autographs for their fans. And Case spent this weekend expressing through a special event that it wanted to let these fans know- it values and appreciates them too.
I’ll add more about my trip over the next week- about the first meeting of the ETCC club, the auction, significant events and people I encountered while in Bradford, but the truth is of all the events and happenings there, I am most impressed with Case’s sincere appreciation for its customers and collectors.
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